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The site irvineplant.co.uk states the following, "Welcome to K Irvine Plant." I noticed that the website also said " We are Proud to announce that we are now Dealers for AVANT TECNO loaders and attachments." They also stated " In the Leicestershire, Northamptonshire and Warwickshire area. Irvine Plant, your first choice for Timberwolf. Woodchippers and shredders, Avant Tecno. Multi pupose loaders and attachments and Rayco. Not only are Timberwolf wood chippers the most widely used chippers in the United Kingdom, they are also manuf." The meta header had Irvine plant as the first keyword. This keyword was followed by woodchippers, shredders, and stump grinder which isn't as important as Irvine plant. The other words the site used was hire. sales is also included but might not be seen by web engines.